Fanatics Sportsbook has launched its beta testing product in Massachusetts, a company spokesperson told PlayMA.
As of Thursday, existing Fanatics customers eligible to bet on sports will receive an invitation with a code to access the beta version of the Fanatics Sportsbook Massachusetts app. Interested bettors who aren’t existing Fanatics customers can download the app from the Apple Store or Google Play Store and join a waitlist.
The beta product customers will receive a welcome bonus of $200 in bonus bets after placing a bet of $5 or more. That is competitive among the MA sports betting promos currently available.
Fanatics Sportsbook becomes the eighth of the Massachusetts sportsbook apps, joining BetMGM, DraftKings, FanDuel, Caesars Sportsbook, Barstool Sportsbook, WynnBET and Betr.
Fanatics joins Massachusetts sportsbook landscape
Fanatics Sportsbook will attempt to convert as many of its existing merchandise and apparel customers to sports betting customers in order to carve out a worthwhile share of the Massachusetts market.
DraftKings currently leads that market. It held 52% of the Massachusetts handle market in April, and 48.4% of the market in terms of revenue. FanDuel came in second in both categories, and BetMGM came in third.
After those first three, however, there’s room for a new app to make some noise.
Barstool Sportsbook has been No. 4 in handle and revenue in March and April. Caesars Sportsbook, meanwhile, has ranked last in handle both months and WynnBET has been fifth out of six in handle during both months for which we have data.
Where else is Fanatics Sportsbook live?
Fanatics Sportsbook has also launched in Ohio and Tennessee, and it’s expected to go live in Maryland soon. In addition, Fanatics has a retail sportsbook at FedEx Field in Maryland.
Fanatics CEO Michael Rubin has expressed a desire to be live in 12-15 states by the September kickoff of the 2023 NFL season. Fanatics recently purchased PointsBet’s US sports betting assets for $150 million, which should help significantly in that endeavor.