Editor’s note: An earlier version of this story incorrectly identified April 17 as the date for March online sports betting revenue to be released. With April 17 being the day observed for Orthodox Easter, the first business day after April 15 is April 18.
Massachusetts expects to release its first month of online sports betting revenue numbers on April 18.
That data will include separate revenue totals from all six MA online sportsbooks in DraftKings Sportsbook, BetMGM, Caesars Sportsbook, WynnBET, FanDuel and Barstool Sportsbook. It will only be numbers from launch date, March 10, to March 31. But that will still give us a sense of the Massachusetts online sportsbooks hierarchy.
Massachusetts Gaming Commission spokesperson Thomas Mills told PlayMA the state expects to release the MA online sports betting revenue figures the same day as the retail casino revenue figures. Monthly casino revenue reports have always come out the 15th of the following month, or if that falls on a weekend, the first business day after.
(So January reports come out in February, February reports in March, etc.)
April 15 falls on a Saturday. And Monday, April 17, is the observed holiday for Orthodox Easter. So, April 18 is the day to circle on your calendar.
What will MA online sportsbook revenue reports include?
Mills said the plan for online sports betting revenue reports is “exactly what we did for the one day of retail in January.”
That means: Handle and revenue totals broken down by licensee, plus revenue hold percentage and taxes paid to Massachusetts.
Some states break their revenue reports down even further. For example, Colorado lists betting numbers for each sport, and Illinois reports how many bets were parlays. Tennessee, meanwhile, doesn’t even break things down by operator.
Mills said the MGC is “still discussing” whether it will include breakdowns of bet types and most bet-on sports.
Staggering handle, revenue totals expected
If the amount of activity over launch weekend is any indication, Massachusetts’ March online sports betting totals could be staggering. Especially considering betting activity on March Madness, which PlayMA projects could exceed $120 million in Massachusetts.
GeoComply, the geolocation technology company sportsbooks use, announced that more than 406,000 bettor accounts logged 8.1 million geolocation transactions over Massachusetts launch weekend (March 10-12). That number was nearly double that of Arizona and Virginia, states of comparable size. In fact, that was the fifth-highest level of activity in the US last weekend. Only New York, New Jersey, Pennsylvania and Ohio were busier sports betting states.