Here’s a number: $2.2 billion in bets.
That’s how much Massachusetts online sportsbooks have handled since launching earlier this year.
The Massachusetts Gaming Commission released the state’s July online sports betting numbers Tuesday. DraftKings once again led the way with a total handle of $144.9 million. FanDuel came in second with $86.2 million in handle.
DraftKings Massachuetts took 50.3% of the market in July, a big achievement for the Boston-based company as it continues to build its lead over FanDuel in the Commonwealth. DraftKings hit another notable achievement in July, as the company has now handled over $1 billion in bets in Massachusetts.
For the month of July, Massachusetts online sportsbook apps took in $288.1 million in total bets, resulting in $28.8 million in total revenue. In turn, the state received $5.7 million in July sports betting tax payments.
Ranking MA sportsbooks by July handle
Here is a closer look at how all eight Massachusetts sportsbook stacked up in terms of handle:
| 📱 Sportsbook | 💰 July Handle | 📈 Market Share |
|---|---|---|
| DraftKings | $144.9 million | 50.3% |
| FanDuel | $86.2 million | 30% |
| BetMGM | $22.5 million | 7.8% |
| Bartstool | $11.9 million | 4.1% |
| Caesars | $11.3 million | 3.9% |
| WynnBET | $9 million | 3.1% |
| Fanatics | $2.4 million | .08% |
| Betr | $155,581 | .005% |
| TOTAL | $288.1 million |
Following DraftKings and FanDuel, BetMGM Massachusetts came in third in July handle with $22.5 million. July marks the fifth straight month in which BetMGM has finished behind DraftKings and FanDuel in Massachusetts.
After BetMGM, Barstool surpassed Caesars Massachusetts in total handle, but just barely. Barstool handled $11.9 million in bets while Caesars handled $11.3 million.
Having a presence at Encore Boston Harbor, the largest casino in Massachusetts, continues to help WynnBET. The company reported $9.1 million in July handle along with a hold percentage of 8.04%.
July was the second full month for the Fanatics Sportsbook beta product in Massachusetts. After reporting $1.9 million in handle in June, Fanatics reported $2.4 million in July handle.
Betr continues to struggle in Massachusetts. The micro-betting platform reported just $155,581 in July handle, and just $10,983 in revenue. It also saw its per-day handle drop from $9,688 in June to $5,019 in July.
Ranking MA sportsbooks by July revenue
The eight Massachusetts sportsbooks combined to generate $28.8 million in sports betting revenue in July. Here is a closer look at how each platform shook out:
| 📱 Sportsbook | 💸 July Revenue | 💵 Revenue Hold % |
|---|---|---|
| DraftKings | $14.4 million | 10.17% |
| FanDuel | $9.9 million | 11.72% |
| BetMGM | $2.5 million | 11.28% |
| Caesars | $777,698 | 7.11% |
| WynnBET | $705,741 | 8.04% |
| Barstool | $362,493 | 3.35% |
| Fanatics | $221,478 | 9.61% |
| Betr | $10,983 | 7.29% |
| TOTAL: | $28.8 million |
FanDuel Massachusetts led in revenue hold at 11.72%, but it still has a long way to go before catching up to DraftKings.
Barstool had a rough month, reporting a revenue hold of just 3.35%. Barstool Sportsbook will look vastly different this fall, as it is set to undergo a major rebrand to ESPN Bet.
The sports betting industry in Massachusetts is expecting a big boost this fall, as football season is right around the corner. Massachusetts sports betting launched on March 10, so this is the first football season that fans can legally bet on the action.
