The Massachusetts Gaming Commission revealed its intention to install a monitor in its offices that will display a heat map of sports betting activity in the state.
During its meeting last Thursday, the MGC said it will utilize geolocation software technology from GeoComply Solutions Inc. that will display a “heat map” of sorts to illustrate in real time where sports betting activity is taking place. It will install the TV displaying the heat map in the public area of its offices on the 12th floor at 101 Federal St. in Boston.
The MGC approved $1,295.98 to spend on a television, wall mount and Apple Mac Mini base model.
When will the MA sports betting heat map go up?
The screen for the MGC offices aligns with the commission’s emphasis on compliance and security. The recent hearings by the regulatory body placed a focus on ensuring betting would adhere to the high standards of the Commonwealth, including securing the betting market and regulating the way Massachusetts sports betting promos are advertised.
Karen Wells, Executive Director of the MGC, said that GeoComply will be “providing video tech equipment so we can have (a) screen/map to show where all live and real time bets (are) being placed.”
Wells indicated that the screen would be in place in the near future.
What does GeoComply do?
GeoComply is a leader for geolocation security and compliance. It’s used by many in the sports betting industry. A few of the gaming and sportsbook operators it works with include BetMGM, Caesars, DraftKings, FanDuel and Golden Nugget. The company also provides geolocation services for Amazon’s Prime Video streaming service.
Geolocation technology ensures that bettors are within the state border when registering and placing wagers, which is a requirement by law. It also provides secure data about each bet placed, in case a fraud claim or suspicious activity occurs.
Massachusetts online sports betting launched last Friday. Six sportsbook apps launched. They are:
- Caesars Sportsbook
- Barstool Sports