DraftKings Sportsbook Adds 200 Women’s Leagues In Year Before MA Launch

Written By Cheryl Coward on March 9, 2023 - Last Updated on March 10, 2023
DraftKings Sportsbook adds 200 women's sports leagues in year before Massachusetts launch, from playma.com

Adding woman bettors is a critical component in expanding sports betting market share. The top US sportsbooks, FanDuel and DraftKings Sportsbook, make no secret of their ambitious plans to attract more women to their user base.

While FanDuel can brag that it has attracted the highest number of female customers in recent years, with 1.7 million added to its users in 2021, DraftKings has also made impressive strides, with about 900,00 new female users added in the same period.

In the year leading up to its home state Massachusetts sportsbook apps launch, the Boston-based sportsbook has also significantly ramped up its women’s sports offerings.

DraftKings has hundreds of women’s sports options, from well-known leagues like the WNBA to MMA fights. During the past year, the operator added over 200 women’s sports leagues. The company also had a 9% increase in the total handle for women’s sports in 2022.

Most popular women’s sports betting options

The WNBA led the way among women’s leagues that bettors favored in 2022. Among individual women’s athletes, Polish tennis star Iga Świątek was the leader. The most popular event bettors placed wagers on was the NCAA Division I women’s NCAA Tournament, featuring South Carolina and UConn.

With March Madness on the way, DraftKings and other sportsbooks that offer women’s sports should see a significant uptick over the next several weeks. There’s also a chance Boston University or Holy Cross make the women’s NCAA Tournament, so DraftKings Massachusetts customers may be able to place bets on home-state teams during March Madness.

The following is a breakdown of DraftKings Sportsbook’s women’s sports betting activity, including the most popular sports, women’s athletes and more.

Most bet women’s leagues

By Handle Rank By Bets
WNBA1WNBA
US Open2US Open
Australian Open3Australian Open
College Basketball4Wimbledon
Wimbledon5College Basketball

Most bet women’s athletes

By Handle Rank By Bets
Iga Świątek1Iga Świątek
Ons Jabeur2Jessica Pegula
Serena Williams3Serena Williams
Jessica Pegula4Jessica Pegula
Cori Gauff5Cori Gauff

Most bet women’s Events

By Handle Rank By Bets
#2 1-UConn @ #1 South Carolina 4/3/221#2 UConn @ #1 South Carolina 4/3/22
Ajla Tomljanovic vs Serena Williams2Ajla Tomljanovic vs Serena Williams
Iga Swiatek vs Jule Niemeier3#2 UConn vs. #1 Stanford
Victoria Azarenka vs Karolina Pliskova4Texas @ Stanford 3/27/22
Iga Swiatek vs Jessica Pegula5Elena Rybakina vs Ons Jabeur

Most bet women’s teams

By Handle Rank By Bets
Las Vegas Aces1Las Vegas Aces
Chicago Sky2Connecticut Sun
Seattle Storm3Chicago Sky
Connecticut Sun4Seattle Storm
South Carolina5South Carolina

Most bet women’s UFC fighters

By Handle Rank By Bets
Amanda Nunes1Amanda Nunes
Julianna Pena2Zhang Weili
Zhang Weili3Valentina Shevchenko
Jessica Andrade4Jessica Andrade
Valentina Shevchenko5Julianna Pena

Most bet WNBA teams

By Handle Rank By Bets
Chicago Sky1Las Vegas Aces
Las Vegas Aces2Chicago Sky
Connecticut Sun3Connecticut Sun
Seattle Storm4Seattle Storm
Washington Mystics5New York Liberty

Most bet WNBA players

By Handle Rank By Bets
A'ja Wilson1A'ja Wilson
Breanna Stewart2Breanna Stewart
Chelsea Gray3Candace Parker
Kelsey Plum4Kelsey Plum
Candace Parker5Sabrina lonescu

Most bet NWSL teams

By Handle Rank By Bets
Portland Thorns1Portland Thorns
San Diego Wave FC2Chicago Red Stars
Chicago Red Stars3San Diego Wave FC
Angel City FC4Angel City FC
Kansas City5OL Reign

Most bet women’s NCAA teams

By Handle Rank By Bets
South Carolina1South Carolina
UConn2UConn
Stanford3Stanford
Louisville4Louisville
Texas5Michigan

Data provided by DraftKings Sportsbook

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Photo by AP/Nick Wass
Cheryl Coward Avatar
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Cheryl Coward

Cheryl Coward is a Staff Writer for PlayMA with a background in sports journalism. She started her career as a news reporter in Washington, DC. She's a die-hard women's basketball fanatic and founded the website Hoopfeed.com as a result of that passion. She has previous experience covering gambling and sports betting in California, including extensive coverage of the Prop 26 vs. Prop 27 election battle.

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