DraftKings To Celebrate MA Online Launch Outside Boston Headquarters

Written By Matthew Bain on March 7, 2023 - Last Updated on March 8, 2023
DraftKings celebration for Massachusetts online launch, from playma.com

DraftKings will celebrate the launch of online sports betting in Massachusetts with an event outside the company’s Boston headquarters at 500 Boylston St. in Back Bay.

At 10 a.m. ET on March 10, MA online sports betting will officially be illegal. At the same time, DraftKings is hosting a first bet celebration. Beloved former Boston Celtic and current broadcaster Brian Scalabrine will be on hand. So will DraftKings co-founders Jason Robin, Matt Kalish and Paul Liberman. A handful of Massachusetts lawmakers will be present, too.

To help celebrate, the Boston-based sportsbook will also be cueing a DraftKings-themed Duck Boat.

Can DraftKings win big in Massachusetts?

Massachusetts will be DraftKings’ 20th legal US state, but arguably its most important. FanDuel has separated itself as the clear leader in the US sports betting market. In its 2022 investors presentation, FanDuel revealed it owned 50% of the US sports betting market in Q4. That’s staggering.

But if there was any state where DraftKings has a shot to be No. 1 instead of No. 2, it’s Massachusetts — its home state.

DraftKings has recruited Massachusetts athletes and celebrities to help their cause. Red Sox legend and Hall of Famer David Ortiz appeared in the sportsbook’s Super Bowl commercial, alongside Kevin Hart. And, on March 10, DraftKings will air a commercial in Massachussetts starting Ortiz, Scalabrine, Boston Bruins legend Zdeno Chara, Olympic gold medalist and MA native Aly Raisman and more.

Expected welcome promo offer in MA

DraftKings Massachusetts is also expected to offer new MA bettors a lucrative, two-part welcome promo. New customers in the Commonwealth will get a 20% deposit match up to $1,000 (with a 5x playthrough requirement), as well as a $50 bonus bet if they deposit $5 or more.

DraftKings is one of six Massachusetts sportsbook apps launching Friday. The other five:

  • FanDuel
  • BetMGM
  • Caesars Sportsbook
  • Barstool Sportsbook
  • WynnBET

Bally Bet and Fanatics Sportsbook will launch in May. Betway expects to launch in January 2024.

READ MORE: Best Massachusetts Sportsbook Promos

Photo by AP/Charles Krupa
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Matthew Bain

Matthew Bain is the News Content Manager at Catena Media, overseeing news content for the network's highest-priority regional sites. Massachusetts is a young, promising gambling market, so PlayMA is one of his focuses. Prior to joining Catena Media in 2022, Matthew won 10 statewide and national journalism awards during six years as a reporter and editor for the USA TODAY Network. Matthew's work primarily appeared in the Des Moines Register, but he was also featured in the Detroit Free Press, Indianapolis Star, Arizona Republic, Milwaukee Journal Sentinel, and USA TODAY. Throughout his career, Matthew's bylines have also appeared in the Atlanta Journal-Constitution, Seattle Times, and Orange County Register.

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