With sports betting in Massachusetts tentatively set to launch early next year, preparations are under way throughout the state. The Massachusetts Gaming Commission (MGC) is still hashing out the details, but retail sports betting in MA is tentatively slated to launch in January. With the upcoming launch, a trio of Massachusetts towns are gearing up for increased activity in their area.
The towns of Wrentham, Foxborough and Plainville have announced a partnership to launch what officials are calling a new “destination brand” and website. The goal of the partnership is to promote the region to travelers.
Stay Longer, Play More
Each of the three communities in the partnership have a lot to offer, and officials are hoping to put them on display. Learning what each community has to offer is a focal point of the partnership. That is evident with the tagline of “Stay a little longer, play a little more!”
Wrentham Director of Planning & Economic Development Rachel Benson said “Our visitors and community members tell us again and again that there is so much to do in the area – from Big Apple Farm to F. Gilbert Hills State Forest to Hawkins Woods Disc Golf, it’s what sets us apart from other destinations. That’s what our new brand emphasizes in a fresh, modern way.”
The initiative between the three towns was supported by grants provided by the MGC and the Massachusetts Office of Travel & Tourism.
Also read: Why DraftKings Massachusetts Hoped For A Universal Launch
Retail Sports Betting At Plainridge Park
Touting destinations like Plainridge Park Casino in Plainville, Wrentham Village Premium Outlet Mall in Wrentham, and Patriot Place and Gillette Stadium in Foxboro is a focal point of the partnership.
Plainridge Park Casino is slated to be a Massachusetts retail betting location when the sports betting industry launches in the state. PENN Entertainment operates Plainridge Park, and the facility has already applied for a sports betting license. That application is expected to be approved, meaning there will soon be a Barstool Sportsbook Massachusetts location at Plainridge Park Casino. (PENN owns Plainridge Park, and it uses the Barstool Sportsbook brand.)
The MGC expects retail sports betting to launch by January 2023. That would mean that sports fans in MA could be able to bet on Super Bowl 57 in February. Massachusetts mobile betting apps are expected to launch later in late February or early March.
Plainridge Park has run slots and harness races since 2015. It is the lone slots parlor that the state allows under the Expanded Gaming Act, which opened the possibility of casino gambling in Massachusetts in 2011. It remains the only live racing track in Massachusetts.